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留阳旭日

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冬天卖冰淇淋理论  

2016-05-22 08:04:29|  分类: 综合热点史实 |  标签: |举报 |字号 订阅

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        冰淇淋理论是台塑企业董事长王永庆在对自己的经营事业进行总结后得出的一个结论。台塑企业的成功,很大程度上是王永庆在经济低迷时仍然坚持投资塑料行业的结果。在市场竞争中,商业行情有涨有跌,经济状况同样有繁荣也有萧条。这些都不是任何人有能力改变的,或是未卜先知的。在经济景气的时候,有的经营者会跟上潮流大捞一笔;但是等到经济萧条的时候,他们又闭紧门户渡过黑暗期。

冬天卖冰淇淋理论 - 留阳旭日 - 留阳旭日

 

冬天卖冰淇淋理论 - 留阳旭日 - 留阳旭日

     王永庆曾说过:"当经济不景气时,可能也是企业投资与展开扩展计划的适当时机。"他认为,凡是在产品滞销与市场萧条的时刻,正是企业锻炼拼搏的最好时机。经营者要沉着冷静,咬紧牙关,提高整体素质,不断改善企业内部的经营管理,这样才能降低生产成本,提高企业的竞争力;如有余力的话,可以拟定一个完善的投资计划,掌握适当的时机,做有效的前瞻性的投资,化危机为契机。王永庆说:"卖冰淇淋应该在冬天开业。"其含义就在于冬天卖冰淇淋,生意清淡,必定促使卖者努力改善经营管理。那么,夏天来临时,就会比其他后来者拥有更多的、明显的优势。

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